Wednesday, September 30, 2009

Introducing: Lonny magazine

Deborah Needleman's garden as photographed by Patrick Cline for Lonny magazine

After four months of meetings, photo shoots, styling, web programming and endless amounts of editing, we couldn't be more proud to finally share Lonny with you! When Pat and I came up with this idea last June (admittedly while at Chilis...my favorite!), we weren't sure if we could realistically pull it off since we literally didn't have a penny to spend on its execution. But the next day when I started calling my old domino buddies and spreading the word, Pat and I were absolutely floored by our response. Within a matter of weeks we had managed to get everything from the film to the writing donated by people who believed in what we were trying to achieve. (We even borrowed my parent's car so we'd have one for our photo shoots!) So while we definitely realize there's room for improvement ("get the look" pages would be great, "similar-to" sources, etc) our team is filled with pride and excitement as we share our premiere issue with you. We want to sincerely thank the blogging community for helping us spread the word to make this possible.

When you visit the mag, be sure to first allow the issue to load, and then take a moment to familiarize yourself with the toolbar options. The fullscreen mode is the easiest for viewing, and you'll find that you can zoom in pretty darn close to take a peek into our pages! Please let us know your thoughts, as we're looking forward to growing with you. ;) editors@lonnymag.com

Kate Simpson's pup Kingston! Pretty sure I want to steal him and the chair he's sitting on...

This is one of my favorite shots from the mag, Kate's powder room!

Eddie Ross's stunning dining room. Be sure to check his Etsy shop where he sells many of the items found in this photo!

A tailored and sexy bedroom designed by my good friend Ron Marvin

Loving Kate's living room bookshelves

Another favorite shot from Ron Marvin's story

Beautifully styled shelving in Eddie's master bathroom. Eddie found the shelf on the street, and filled it with treasures from the flea market (along with oh-so-functional necessities such as cotton balls and q-tips;)

Another favorite- Eddie's bedroom. The bag is vintage Saks that Eddie found for a whopping $7!

Priceless, and such a great example of Eddie's talented eye

Grace Bonney's beautiful new headboard! Pat and I had such a great time shooting her home- she couldn't be more down to earth and fun :)

Grace's closet and her beautiful Opening Ceremony coat

Another one of my favorite photos- Deborah Needleman's incredibly peaceful backyard and pool

Lovely shot of tomatoes in Deborah's garden. She and her kids pick fresh vegetables each night to make dinner in their Garrison, NY home.

A cozy seating area next to Deborah's front door

Loving this bedroom designed by Leonora Mahle! The colors are soothing and I like that she chose eco-friendly ducduc furniture

Pookie!! Carolina Irving's faithful companion ;)

Love the pattern on pattern in Carolina's living room

And finally an artist at work, Carolina's paints and color swatches for designing her textiles

Now quit looking at these and go check out the mag!! ;) Hope you have as much fun reading it as we did creating it.

107 comments:

Amanda said...

It's amazing! You must be so excited and so proud and so happy all at the same time. I can't believe how long it is - need to go back slowly through things now and really enjoy, coffee in hand. Congratulations!

Anonymous said...

fantastic! great idea, content, pictures, etc..

Paris Hotel Boutique said...

Love, love, love it! Big congrats! I'm working on a blog post about it right now!

Porchlight Interiors said...

Congratulations Michelle! I'm heading over immediately to check it out! Tracey xx

La Maison de Lola said...

Congrats Michelle, Lonny mag looks absolutely lovely! Great job girl!

Simone said...

Fabulous images - congratulations and good luck, I wish you every success!!

Tamara said...

Thank you so much for putting time and effort into creating such an amazing magazine! I just had a little time to flip through it and from what I have seen, I must say I love it and am looking forward to many more issues!

The Wifestyle Files said...

Congratulatons! Feeling so excited and so inspired by this rather, large mag! Can't wait for the next issue!

Kirby said...

Looks great Michelle! Keep them coming

J said...

Congratulations! I'm only a few pages in but it looks great

design*sponge said...

congrats michelle and pat! :)

g

Tara Frey said...

Congrats! i LOVE the concept. brilliant! and right at my fingertips, thank you!

My name: Julie My design firm: SHELTER said...

Wow, congratulations!!! What an accomplishment. I'll spread the word, enjoy this time.
Thank you, you're going to please so many people with the Lonny publication!!!

Best,
Julie
Shelter

Mocca and Me said...

CONGRATULATIONS on the launch of the first issue! It looks fabulous and is a great read. I've posted an item on my blog to announce the news and to spread the word!

I'm a fan!!!
Natascha
Founder/editor Mocca & Me blog

Smitten Design said...

This is so fantastic. I've been looking forward to this debut. I'm going to post about it right now! Is the purpose defeated if I want to print all of it out?!?!

Sarah M. Winchester said...

Congratulations! I have been WAITING for this! YAYAYAY!

Lauren said...

Half-way through and it's AMAZING! THANK YOU for creating such a beautiful source of inspiration.

briglioa21 said...

congrats michelle! i've looked a little at it, but my computer can't handle how amazing it is right now! from what i've seen its beautiful! can't wait to read the rest...

Amy said...

it's fabulous! congrats on all your hard work.

Blair said...

It is amazing! Just did a post on it.

Andy said...

Congratulations on such a tremendous accomplishment! The longer length of the features is especially nice (especially since it means you can feature more of the gorgeous photos.)

Casey@Good. Food. Stories. said...

Michelle, it's beautiful! I was so touched by the stories of each team member - you can just FEEL what a personal effort was made into putting this together. I'm already excited for the next issue!

Alaina @ Live Creating Yourself said...

I am trying to wrap my head around how you pulled off 195 pages in so little time?!? I don't know whether to say go out and celebrate or get some sleep! Haha. How about 'Congratulations!!!' instead?

All the images are beautiful. I always love when dogs are incorporated into homes because they are so much a part of the home. At least my two are.

Absolutely beautiful images, graphic design, illustrations, and writing. You obviously chose an amazingly talented team (and to Caitlin - way to represent SU talent at its finest!). Just wait to see how many pages and images will be referenced in blogs here on out... I know I'll be going back again and again using your magazine as a resource.

Is it wrong that all I want to know is when will the next issue be out? : )

Jennifer said...

congratulations, Michelle! it's really, really beautiful! thanks in part to Patrick's stunning photography! well done!!

Sweet Nothings said...

we've all been SOOOO excited!! cant wait to have my green tea and sift through it!

Emily said...

This is fabulous! I am so inspired and the magazine is more than I had hoped for. The fact that you and patrick pulled together a mag like this in such short time shows how talented you are!

Anna/Quilted Giraffe said...

It's GORGEOUS!! I love, love, love it. Huge congrats to you all!

kerry said...

SO AMAZING - I loved all of it!!!
Congrat's!!!

M2Marathon said...

LOVE, LOVE, LOVE!

I have been crying since domino shuttered and am over-the-moon that Lonny is here! Great job and THANKS!

Allison Waken said...

Stunning! I am so in love!

emkaypì said...

so so gorgeous! you must share the paint color of ron marvin's bedroom...

Allison Hasel said...

Congratulations! You've delivered a fabulous magazine! I am so excited to see where it goes.

Anonymous said...

Great job! Congrats and Thank you for giving us Domino devotees such a wonderful magazine. I absolutely loved it and it had my favorite Carolina Irving. I loved the dogs too in the pics as it reminds me of my little guy. I am studying for the Bar and instead of pouring over my Contracts outline as I should, I am flipping throug LONNY for the past hour. Just a small testament to how great this new magazine is.

Sarah said...

Michelle,

I love it! Read it this morning at 8:30 am. My favorite part=tons of pictures, unlike print, the shoots didn't leave me with that feeling that I didn't get to see as much of the home as I would've liked. Hooked already. Congratulations on your accomplishment.

Anonymous said...

Lonny looks great. Love the houses and illustrations!

Logan said...

Congrats Michelle and Co. It. Is. FAB! I just spent nearly an hour printing it out page by page. Love it.

LindsB said...

I have oficially done not one ounce of work today. I just finished reading it cover to cover, every single word and I am in love!!! love love love this- THANK YOU Michelle and team for finally coming out with an amazing home magazine again!

my favorite and my best said...

first of all let me say thank you. i actually got really excited, i mean REALLY excited...you know...DOMINO excited when i saw that today was the day! i took a quick peek and had to leave the house and was racing to get back here after picking up my girl from school. i poured myself a glass of wine (yes wine! i was celebrating) and sat down to the heart racing goodness that is lonny. congrats. it's great!
xoj

Mango Gal said...

The magazine is absolutely amazing! I already cannot wait to read the next issue.

C said...

The suspense was more than work it! Thank goodness this was an online magazine, it would have been reduced to rags otherwise with the amount of back and forth flipping I did! J'adore.

court. said...

thankyou thankyou thankyou thankyou thankyou!!!!

The issue was everything I was expecting and MORE!

How amazing are the links embedded into the page should I want to go shopping??!?!

Again, THANKS for your hard work and dedication on Lonny!

Anonymous said...

It's just beyond great. I'm so excited for this!!!! It's so professional and has such beautiful subject matter. Love love love it!!!!
Sally Wheat

Jennifer Ramos said...

FAB job Michelle and crew!
I LOVE LOVE LOVE it. Posted about it and BIG thanks! XOXOX!
Jen Ramos
'Cards & Prints You'll Love...'
www.madebygirl.com
madebygirl.blogspot.com
--

liza said...

Can I just tell you how much fun the magazine is? I love it. It's like a treasure hunt on every page. I love that you've linked as many things as you can to their source. Thank you so much for the new magazine!

eva ravenstein said...

congratulations! i am so excited about this, i have to use exclamation points!! i've already done a post about it on my own blog, thank you for this first issue
xo

The Broke Socialite said...

Congrats! I must say that I am OB.SESSED with Lonny. It is such a breath of fresh air. I think I've looked at it twice and am looking forward to really reading it this weekend!

Mademoiselle Frou-Frou said...

congratulations! you and your team did an AMAZING JOB! i'm shocked that you put it together from concept to finished product in such a short time-frame.
the premier issue was perfection. i especially loved that with just a click i could visit the site of the product i was interested in.
i feel like i should be paying to view such a wonderful magazine!
xoxo alison

Lauren said...

i just can't get over it!!!!!!!!!!!!! it's just so gorgeous & packed & perfect!!!!! congratulations to you & your team & i'm so happy for you (haha and me so i can read!! ;) !!!

best wishes!!!
lauren @pure style home

Pink Wallpaper said...

you did an AMAZING job! hats off to y'all!! and thank you for bring our design style back :)

Suzy said...

Michelle & Patrick, congratulations - its fantastic!!

Anna Spiro said...

It's so amazing Michelle! Congratulations...you have filled a void!

Anna

The Social Type said...

yay!!! it's been worth the wait. thank you for the beautiful inspiration and congratulations!

kelleyp said...

omg. I HAVE BEEN waiting for this day. so excited for me and of course the both of you. thank you for thinking of your devoted readers.

toni said...

Better than Domino if that's possible...congrats from Sydney, Australia!!!

loving. living. small. said...

Michelle, congrats on this amazing new venture for you! Lonny is lovely - thank you :)

A Pretty Trip said...

Congratulations!! It looks so amazing!!

Astrid said...

Congratulations! It's really great!

vintage simple said...

Congratulations..! Like someone else above said, I want to print it out! Ha! Any chance you'll do that at some point? Go to print? Not so green, I guess... Anyway - so exciting! Congrats again.
-maria

belinda said...

just wanted to say I'm loving Lonny! You and your team have done an incredible job. Gold star to you all!

Kelly Galvin Robson said...

It's just terrific, Michelle. I cannot even tell you how inspired I was yesterday, I woke up thinking, "Lonny launches today!" and the magazine did not disappoint. I read through it all day on my computer. Thank you for bringing back INSPIRING interiors to this industry. I loved it. Thank you!

simple eye said...

I love it! It's absolutely beautiful! Congrats!

layersofmeaning said...

Stunning pictures! Amazing magazine! Congratulations on a great job!

Anonymous said...

thank you thank you thank you. what a beautiful job! it's incredible, such a void filled, thanks!

Fröken Marang said...

It's fantastic! Love it!

The Goods Design said...

It is phenomenal! You should be very proud!

Lavender and Lilies said...

I loved it! I cannot wait for more!

Aesthetic Oiseau said...

A-M-A-Z-I-N-G. Better than I could have imagined...kudos! Will be blogging about it.

-Daniela, Aesthetic Oiseau

Keren @ The Cupcake Company said...

I'm am super super excited and you have done a sublime job! Congratulations.

Yolksy said...

Congratulations! What a gorgeous magazine! I want a copy of it with a hardcover to put on my coffee table, I could look through it again and again:-) I am so happy for you and wish you much success with Lonny! I can't wait for the next issue!

Lilac Silhouette said...

Congratulations! I just had a chance to take a look and it's so fabulous! I'll be posting about it on Monday for sure! Looking foward to many, many more issues!

Angie said...

Loved it!

Koo and Poppet said...

SO much buzz about this fabulous magazine!
i love the ducduc furniture

pve design said...

Wonderful energy there Miss M.A.Belle-
Wishing you tons of fun with this!
pve

Julio said...

Fantastic job Michelle and Pat! The magazine is spectacular. Great writing and images. I am very happy for the both of you and wish you much success.

My Dog-Eared Pages said...

Love it!! I was already shopping 1/3 of the way into it! Congrats to all! oxo

Hill Country House Girl said...

Love the new magazine and love your blog! Congratulations and I look forward to visiting Ma Belle frequently.

So Haute said...

Congratulations Michelle & Patrick! The photos are beautiful and the content is inspiring. Lonny looks fabulous and all of the buzz and accolades you've been receiving around the web and beyond are well deserved. Can't wait for the next issue! xx

Tina Steele Lindsey said...

Wow - 77 comments before mine, but I must - congratulations, extremely exciting, very much needed and appreciated!

Rebecca@Harmony and Home said...

I looked through your magazine this morning and it was wonderful! I'm so glad that you and your friends were able to pull this online magazine together for all of us shelter-depraved consumers. Good luck to you all. I hope that you will all be successful long into the future.

eddieross said...

thank you so much for the amazing post!
xo
E+J

Ivy Lane said...

I JUST got to read it! FABULOUS! The photography and styling ... AMAZING!!!!! you and Patrick are truly a dynamic duo! So happy for you and can't wait til the next issue. I added the link to my facebook page today...hopefully, all my fb friends will check Lonny out! CONGRATULATIONS!!!

Yansy said...

Michelle and Pat- You both did an absolute fantastic job.You filled the void I had after Domino folded and you personally know how much I was looking forward to Lonny. Thanks for your dedication and fantastic job, and I'm still hoping we can become very good friends one day and is not for the free bedding. lol :)

Laura Casey Interiors said...

It's awesome! Congratulations. I have spent the past few days clicking around on it and I read it a few times. Am putting up a post about it tomorrow.

MiNDY said...

congrats!!I love the mag, its fantastic!!!!

bluehydrangea said...

Love it!! The only thing that could make it better was if I could get a copy of my own. To have and to hold!! Can't wait to see what is next. Congratulations!!

Jen West Design said...

I want to be you. Totally gorgeous and filling a giant VOID!!!!!!!!!!
Love you. xoxoxoxoxo

grass1167 said...

I love, love, love it. I just devoured every page and will be going back to devour and delight in its pages. Congratulations to you and Patrick.
Regards
Engracia

A Lifestyle Thing said...

Absolutely wonderful!!

Cindy said...

You all did an amazing job! I am so impressed that you were able to pull all of this off with donations and the passion/dedication of so many individuals. Thank you for taking a great deal of your personal time to put this online magazine together for our viewing pleasure - I thoroughly enjoyed it!

Deliciously Organized said...

Congrats! I'm in love with this issue and can't wait for more. I'll be covering it in my school's online newspaper and can't wait to share with everyone how incredible it is!

-carlee

L A M A R T I N É said...

yay.....big high five!

it's soooo great michelle!

Chichi and Luxe said...

congratulations!! i thoroughly enjoyed the first issue. what a fabulous concept - wishing you all the best for the future of Lonny!

x

Crystal @ Plush Palate said...

Congratulations and thank you for gifting us with this beautiful endeavor! We love Lonny! :)

annechovie said...

michelle, i just wanted to let you know how much I LOVE lonny! You and Patrick have put together something pretty spectacular and you should be pretty proud of yourselves! phenomenal! i am a little tardy jumping on the bandwagon, but i've got to post on it tomorrow. continued success and best wishes to you and all of the talented people behind Lonny. xx

EntertainingMom said...

It looks wonderful and exciting. So sad that CN has chosen to fold Gourmet, Cookie and a couple of Bridal magazines... not to mention Domino, etc... this might be the niche that you need... poking through it sort of reminds me of a Domino-Meets-Cookie! Congratulations... can't wait to pick up a copy!

Sanity Fair said...

Congratulations: It's beautiful!!! I read it over twice - and I'll be back for more. Post on it coming up this week on Sanity Fair!
I wish you all success.

kellib. said...

congrats michelle! the mag looks amazing - i can't wait to dive in!

Lauren said...

Lonny is my new obsession! I've read and re-read it nonstop since last week! :) I posted about it and have been sharing it with everyone! I can't wait to see what's next!

Natalie Moore said...

Hi Michelle,

Super excited about the launch! I blogged about it yesterday!

http://orchidstudio.blogspot.com/2009/10/fyilonny-has-launched.html

Congratulations!

Natalie
:)

Colette's Cottage said...

thank you, thank you, thank you. It was the most relaxing two hours I've had in the past 5 months (new baby doesn't allow for selfish hobby of perusing design magazines)

Karen said...

Gorgeous finds! Love the headboard--so fun and it reminds me of a blog series I am working on right now!

Annmarie said...

It's AWESOME!!! Congrats to you all!!

Fashion Maven said...

I'm way late to the party, but I adored Lonny Mag when it came out and I drooled over it like a half-starved orphan! It was so inspirational and diverse... it was just great. You've made this decor junkie so happy with this magazine!

Thank you and congratulations!

Caroline Hancox said...

I love this, it is amazing! Congratulations you must be exhausted and proud!

Halcyon House said...

Congratulations...you've all done a fabulous job all around!
Love it and best of luck to you.
Cheers,
Halcyon House

Kathy Carbone said...

Designing any tile could be a lot of fun! Thanks for sharing these ideas and the link for the mag. I'm on my next house design project in our house in Tampa so I'm finding lots and lots of ideas.

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